CaféYirga
Branding / 2024 / Personal
CaféYirga is a roasting café that offers high-quality coffee using Ethiopian beans hand-selected by expert roasters. Meticulous roasting and extraction processes are employed to capture the optimum flavors and aromas in our coffee.
The coffee's aromas generated during the roasting process were translated into floral graphics with a black bitmap effect. The black pixels represent finely ground beans, and the diverse floral graphics express the distinct aromas of each coffee.
The art of precision demanded by professional roasters is steeped in rationality. However, the culmination of this intricate process, the brewed coffee evoke conversations and infuse emotive elements within the café's ambiance. This delicate fusion of rationality and emotion is meticulously represented through a refined graphic system harmonizing Neue Haas Grotesk and Sangbleu Republic font pairings.